Morsa Realty

Welcome! If you’re ready to contact the Morsa’s now, give them a call at:


Gavin: (805) 402.0228

Steve: (805) 495.5025

Carl: (805) 495.5025

If, however, you haven’t yet discovered the following eye-opening, important real estate facts and information you’ll find nowhere else, you may be in for a few surprises… 

“Who Else Wants to Quietly & Privately Receive Unmatched Award Winning Service and Results When They Buy, Sell, Exchange, or Lease their Conejo Valley/Ventura County Real Estate?”

Including the only way to see your home on

(Conejo Valley, CA) Are you ready? Ready to get the absolute best price and terms possible for your home if you’re a seller? And the quickest, easiest sale and escrow?  Are you ready for the smoothest and most trouble-free purchase at the lowest price and best terms available anywhere on the home of your choice if you’re a buyer? Is that what you’d like?

If so, welcome. You’ve come to the right place. Because, in the next few moments, you’re going to find out why it can actually be dangerous to your wealth to do what many people do—spend more time shopping for clothes or a new couch then in choosing a professional to represent them in the sale or purchase of what is likely to be the most important and valuable asset they will ever owntheir homes.

You’ll discover how the little-known yet critical and measurable differences between agents and the companies they work for can have a major impact on the outcome and results you receive. At the same time, you’ll be introduced (or re-introduced if you already know Gavin, Steve, and/or Carl Morsa) to three top notch real estate Brokers who have each for more than 20 years been quietly, confidentially, and successfully helping their 100’s of clients receive the best results possible—no matter what the economic and market conditions may be.

As you’ll soon discover if you do decide to keep reading, believing that all agents and the companies they work for are all about the same is a risky assumption you may no longer want to make . . .

The Company Size Myth

“The size or whether an office has a famous franchised name is immaterial and has no effect on the sale of a home. What is important is the ability and success record of the individual agent with whom the property is listed with. Size makes no difference.” -Robert J Bruss

Robert Bruss, nationally syndicated and long-time real estate author, lecturer, attorney, and realty investor, who’s Real Estate Questions advice column appears weekly in newspapers and other publications across the country, including every Sunday in the Los Angeles Times.

Big real estate companies like to shout out things like, “We’ve got 5,000 offices with 60,000 agents around the world all working for you!” Or, “Ours is the biggest and best company in town!” And things like, “We sell more homes than anyone else!” and “We’re number one!” They almost trip over themselves trying to convince anyone willing to listen that they’re each the most wonderful company around. All while fighting, arguing (and even suing each other) over who sells the most houses and who’s the “biggest” one of all.

All this might actually mean something if it wasn’t for the real estate industry’s most important home-selling tool of all--the area Multiple Listing Service (MLS). For by being the vehicle through which all member companies, of all sizes and affiliations, share each others listings with every other member company and their agents, each property put into our shared “system” is able to receive the same identical exposure to all the potential buyers for each property.

Since the 1963 startup of own local Conejo Valley MLS, size of company hasn’t meant anything as to how quickly and for what price any individual home has sold for in our area. In fact, even on a nationwide basis, the largest real estate companies only sell a surprisingly small 2-9% each of the residential housing. Which means that, on a company-by-company basis, a large majority of 91%-98% of all sellers are today using someone else to sell their homes. So even the so-called “big” companies are really not so big after all. No matter what they may say or you may hear otherwise.

If company size was what really sold homes, why would all the larger companies and their agents spend the many $1,000’s of dollars per year it costs them to belong to the MLS service? Would they really pay out all this money for nothing? No, they know that if they didn’t belong they’d soon be out of business, because no other agents could show—or sell—their client’s homes. Would you list a property with a company that didn’t cooperate with the other area agents through the MLS? (Hopefully not.) That’s how important—and effective—the Multiple Listing Service is.

When choosing a real estate professional to work with, factors like company size, number of agents or offices, or company sales counts are unimportant compared to the knowledge, experience, qualifications, credentials, marketing ability, and commitment of the one single agent who will be handling your home and transaction on a day-to-day basis.

Thanks to the home-selling power and effectiveness of the Multiple Listing Service.

And consider this . . .

. . . on a country-wide basis, each of the national companies named above has at this very moment over 10,000 homes for sale. Which might at first sound like a good thing . . . until you realize that means that your one home would be one of the 10,000+ that any of these companies would be trying to sell if they had your listing. Who do you think is most likely to care about whether or not your one home sells . . . how much it sells for . . . and how smoothly the sale and escrow goes . . . a huge company trying to sell 10,000 competing listings all over the country . . . or small companies like Steve, Gavin, and Carl Morsa Realty?

Is it better to be one of 10,000 homes . . . or one of just a few? You decide.

Why settle for having your home--and you—virtually drowning in a deep, dark ocean of so many other competing listings and clients if you don’t have to?

What They Know

What Steve, Gavin, and Carl know: After over 20+ years of full-time experience in real estate--double-to-triple the experience of the average big company agent--it is of course impossible to list everything they know about the industry (it would take a thick book to hold it all!). Yet, the following partial list--and including all the other important information about them and their companies as detailed here--of just the major categories will give you some idea of the extensive and comprehensive knowledge, experience, and skill-set base each of them are able to draw from and put to work for the benefit of each of their clients.

Here's just some of what they know: 

Financing. Promissory notes. Finance Instruments. Fixed rate loans. Adjustable rate loans. Biweekly loans. Convertible loans. Growing equity and graduated payment loans. Reverse loans/mortgages. The secondary mortgage market. FNMA/FDMC. Loan underwriting (guidelines). Qualifying ratios. Credit history. Net worth. Property appraisal. Conventional financing. Maximum loan amounts. Down payments. Escrow accounts. Private Mortgage Insurance (PMI). Secondary financing. Refinancing. FHA/VA loans. Loan costs. Closing costs. Discount points. Interest rates. Monthly payments. Prepayment (penalties). Assumptions. Buy-downs. Seller concessions. Buyer concessions. Amortization. Wraparound/All-Inclusive loans/financing (AITDs). Lease-options/lease-purchases. Short-pays. Listings (agreements). Competitive/Comparative Market Analysis (CMA). Environmental hazards. Due-on-sale/alienation (clauses). Agency: Sub, Buyer, Dual. Swing/Bridge loans. Buyer-Broker (agreements). Cash flow. Return On Investment (ROI). Fair housing. Antitrust. Contracts. Negotiation. Escrow. Inspections. Contingencies. Earnest money (deposits). Encumbrances. Advertising. Negative amortization. Offers/Counter-offers. Closing costs. Property disclosure statements. Home Protection Plans. Title Insurance. Appraisals. Credit/credit reports. Notary/Notarization. Closings. Equity. Foreclosures. Fixers. Liens. The Internet. Tax service. (Deed) recording. Partial reassessments. Pest control/inspections. Hazard/fire insurance. Impound accounts. Prorated taxes. Property tax valuation. (Loan) interest. Marketing. Seller financing. Prorated interest. Funding. The Multiple Listing Service (MLS). Exchanges. Tax considerations. Relocation. Property conditions(s)/desirability factors. Local, regional, national, international micro and macro-economic factors. Local, State, Federal rules, regulations, requirements, and considerations. Interest rates. And much, much more . . .

What They Do

What Steve, Gavin, and Carl Do: As with trying to list and detail all of their 20+ year each industry experience and knowledge in this limited space, it’s also virtually impossible to list all of the up to100 or more important aspects, steps, processes, procedures, and details that they each personally take care of and/or oversee in delivering their services and unbeatable results for each of their selling and buying clients. And of course, those details differ somewhat from client to client and property to property, since no two homes or clients’ needs are ever exactly the same. That said, here’s just some of the most important things they each do, as needed and if desired by their clients; depending on whether they’re selling and/or buying and/or leasing out real estate.

No real estate professional or company of any size does more for their clients:

Work with their seller(s) to determine the highest possible listing and selling price based on current market values and conditions. Determine and work within client time frame. Discuss and review selling points and possible quick, easy, and affordable improvements to enhance property value and salability. Explain MLS, showing, sign, and lockbox options. Estimate your selling/buying costs. Paperwork drawn, reviewed, approved. Submit listing to MLS. Help you arrange financing if needed. Launch the 24x7 Maximum-Exposure Sales & Marketing System (see below). Screen for qualified buyers. Show your home effectively. Regular marketing and sales/escrow progress and status reports. Prepare, present and explain all written offers/Counter offers. Confirm buyer(s) is/has been lender pre-qualified/pre-approved. Negotiate the transaction. Insure all applicable State/Federal/Local statutory disclosure requirements are met. Finalize all terms and conditions of the sales agreement and escrow instructions. Place you in personal contact with a superior-qualified Broker in whatever new city you’re moving to, if desired. Provide a detailed listing sheet to prospective buyers and agents. Place a distinctive Morsa Realty sign on your property, if desired. Open escrow. Deposit/verify buyer’s check/funds. Order/confirm/verify any and all contracted inspections. Follow up on and continuously track buyer/lender financing progress. Encourage and facilitate timely removal of all contingencies; financing, inspection(s), etc. Ensure all documents are ordered, properly drawn, and signed by the appropriate parties. Review preliminary title report for possible problems/ solutions. Meet and work with appraiser, home inspector(s), termite company, insurance company, city/ county agencies, etc. Review and approve all documents prior to client’s signing. Buyer’s final walk thru. Confirm the successful recordation and closing. Review closing statement with client. Answer and address any client questions. Coordinate delivery of proceeds. Sign/Lockbox removal. Physical possession. Whatever else is needed to get the job done for each of their clients . . .

Life of an Escrow . . .

Then they do even more. Every state has it’s own method of bringing the buyer, seller, lender, title and other participants together to facilitate and close the sale/complete the transfer of real estate. While some states use attorneys and/or title companies, California uses escrow/title companies. In addition to all that the Morsa’s do directly for their clients, they also draw upon their extensive 20+ year knowledge/experience/skill-set base to closely monitor the escrow process and escrow company to insure that all the following steps, processes, and procedures are done correctly and on a timely basis:

Prepare escrow instructions and pertinent documents. Obtain signatures. Order title search. Receive and review preliminary report. Request, obtain, approval of homeowner association (HOA) documents. Receive loan demands/payoffs. Request clarification of other liens (if any) and review taxes on report. Receive demands and enter into file. Process financing. Request beneficiary statement(s) and enter into file. Review terms of transfer and current payment status. Request or prepare new loan application. Obtain loan approval and ascertain whether terms and conditions are correct. Request loan documents. Review file to determine that all conditions of sale have been met and that all documents are correct and available for signatures (termite inspection/report, contingencies released, fire insurance policy ordered, loan and other documents have been prepared). Figure file and request signatures on all remaining documents. Forward documents to title company. Return loan documents. Obtain funds from buyer. Request loan funds. Funds obtained. Order recording. Complete closing. Forward final documents and closing statements; and disburse funds to the various parties: Seller, Buyer, Lender. And anything else escrow needs and/or needs to do to get the job done right for their clients. Clearly . . .

Gavin, Steve, and Carl all know who to talk to, what to say,
what to do, how to do it, and when it needs to be done.

What’s Really in a Name: The Truth About Real Estate Titles

What do the terms “Broker,” “Salesperson (licensee),” “Agent,” “Owner,” “Middlemen,” and “Realtor” mean in the State of California? . . . what are the differences between them? . . . why should you care?

First the definitions:

A salesperson licensee (salesperson) is someone who has met the minimum requirements necessary to legally represent real estate buyer and sellers. There are no experience or acquired-knowledge requirements beyond passing a few realty courses. Because of this lack of real estate knowledge and experience, they are strictly prohibited from taking any actions on their own without having their license “registered” with an employing/ sponsoring Broker. They are continuously monitored and must remain at all times under the control, direction, and careful, watchful eye of the employing Broker—no matter how many years they have been in the business. As all business must be conducted in the name of their employing Broker only, they are prohibited from taking listings or writing contracts in their own name. Statewide, salesperson licensees average only a few years in the business. The large majority of real agents are salesperson licensees.

Backed by superior educational requirements and a tough all-day test to verify their extensive knowledge base, a person must also have had a number of years in the business and/or a four-year college degree to become a Broker. Unlike salesperson licensees, Brokers are able to run their own company and conduct business in their own name. Because they’ve proven themselves entitled and qualified of such by the State of California, they don’t have to answer to others like salesperson licensees do (but see “The Broker Exception,” following). Brokers average many more years in the business than salespersons do. Many have over 10 years of experience. A few have 20 or more. Far fewer agents are Brokers than are salesperson licensees. Many people prefer to work with Brokers once they are made aware of the important differences in knowledge and experience between them and salesperson licensees.

The Broker’s Broker Exception: In this day and age of huge, oversized real estate companies, many Brokers have chosen to work for the Brokers of these large companies instead of having their own companies. While they still generally maintain their knowledge and experience advantage over salesperson licensees when they do this, because they now legally work for some other Broker, the State mandates that they now also must be treated again as salesperson licensees are . . . no listings or contracts in their own names . . . under the control and direction of another . . . and continuously monitored and supervised . . .

Their independence and ability to do whatever is in the best interest of their client without the approval and acceptance of such actions and decisions by their Broker is now gone.

They don’t have a choice about it. It’s the law.

Agent. The term “agent” simply refers to anyone licensed by the state to conduct real estate activities on the behalf of others, and can be either a Broker or a  salesperson licensee.

The Owner  is—as most would assume—the person (or persons) who actually own the real estate company. Though the Morsa’s feel it’s bad public policy, there are currently no State requirements to be the owner of a real estate company. What most people don’t know is that the company owner may or may not be the Broker for the company. Unfortunately, sometimes disagreements erupt when these two people don’t agree on something having to do with the operation or other aspects of the business (as can also happen when there are more than one owner of a company). This has been known to cause a painful division of loyalties and other difficulties for the companies and their agents who are unfortunately involved in these kinds of situations. Historically (and logically), fewer such problems come up when there is just one company owner . . . and who is also the company Broker . . .

. . . as is the case with the Morsa’s, who are each the sole
Owner and Broker of their respective companies

Middlemen are—as with other professions and businesses—any people (male and/or female) or groups of people who come between the original producer/creator or provider of a product or service and the actual/end user of that product or service. As applied to the real estate industry, the producer is the Broker of the company; with real estate sellers and buyers being the end users. Therefore, any person who acts as a “go-between” by supplying one or more of the Broker’s services to a buyer or seller is defined as a middleman. This includes salesperson licensees, assistants, coordinators, etc.

Though it’s often mistakenly used to describe anyone who has a real estate license of any kind, “Realtor” is actually a term that describes a member of an association; and has nothing whatsoever to do with state licensure. 

Here’s what the California Department of Real Estate wants you to know . . .

The Department issued Real Estate Law Book makes clear the important differences between the Company Broker and his/her salesperson licensees and/or his/her Broker’s Brokers:

Article 4, Section 2725. Broker Supervision: A Broker shall exercise reasonable supervision over the activities of his or her salespersons. Reasonable supervision includes, as appropriate, the establishment of policies, rules, procedures, and systems to review, oversee, inspect and manage:

(a) Transactions requiring a real estate license.

(b) Documents which may have a material effect upon the rights or obligations of a party to the transaction.

(c) Filing, storage and maintenance of such documents.

(d) The handling of trust funds.

(e) Advertising of any service for which a license is required.

(f) Familiarizing salespersons with the requirements of federal and state laws relating to the prohibition of discrimination.

(g) Regular and consistent reports of licensed activities of salespersons.

Plus This: Supervision of salespersons, Section 10177(h):

“Disciplinary action may result if a Broker fails to exercise reasonable supervision over the activities of the Broker’s salespersons.”

Why should you care about these differences?

Here’s why: When you list any kind of real estate for sale or lease, your listing is actually and legally listed with the Company Broker of that real estate company, NOT with the agent or Broker’s Broker who comes out to list your home. Unfortunately, this Company Broker will more than likely . . . be unfamiliar with your needs and situation . . . never see or meet you . . .  will never see your home or even know your name . . .

Can you imagine listing your valuable home or other real estate
with someone you’ll never even meet!?

Is this the logical, sensible way to do things?

Is this in the best interest of the client?

As each of their client’s sole and exclusive start-to-finish point of contact, Steve, Gavin, and Carl each personally handle all phases of the servicing and marketing of each of their client’s homes. Plus, all ad, sign, and agent calls on each property are handled by them. Not by a part-time, inexperienced, or newer agent. Not by someone who may or may not have seen their home. And not by a salesperson licensee or Broker’s Broker, who’s main concern and interest is likely to be to sell the caller (your potential buyer) any property they can . . . including their own listings.

With the Morsa’s, their clients’ homes are never lost like this in an ocean of agents and 10’s to 100’s to 1,000’s of other competing properties for sale. And their clients never have to settle for middlemen.

Since they have all the information about each of their respective listings as well as the individual needs and requirements of each of their clients, they are the best suited and most qualified to talk with these possible buyers. It’s one more important factor in helping to bring about quicker, easier, higher priced sales for their client’s real estate.

Big Company Owner/Broker caution: The major drawback of trying to work solely and directly with the Owner/Broker of a big company is that—understandably—they are too busy running the company and watching over their 10’s to 100’s of agents (as California law requires them to do) to both have time to keep up on the local neighborhood information and home values AND be able to devote sufficient time and effort to any clients they may have. The Department of Real Estate states it this way:

“In a large office, the Broker generally has only executive and administrative duties.”

The Morsa’s clients thankfully deal with none of the many above listed drawbacks and problems.

Their clients never have to put up with hearing things like this: “I don’t know. I’ll need to check with my Broker.” or “The company owner will know what to do!” or “Gosh—that’s a good question!” or “I’ll ask escrow—maybe they know.” or “I can’t. Only my Broker can sign off on (or do) that.”

If you’re one of the Morsa’s clients, you won’t have to either.

Under long-established and rigidly-enforced California law, when you’re the Company Owner and Broker like Steve, Gavin, and Carl are, you can do things other agents can’t.

 “The longer an agent has been selling homes, the better.” Robert Bruss

A Important Note About Personal Service…

What a great phrase—“personal service.” And there’s no doubt that it’s a popular concept in real estate. It must be, because it seems like anyone with a real estate license—and virtually every big real estate company--claims to offer it. But what is it really, and how do you get it? 

First, a definition. In real estate, personal service means that the agent and/or the agent’s company will tailor and customize their services to meet the individual needs and desires of each of their clients and the clients’ properties. Understandably, most all home buyers and sellers want personal service. Who wouldn’t want something that can be so helpful and useful?

The problem, though, as we’ve just learned above, is that in most cases the agent who’s offering to provide “personal service” isn’t the person who’s legally responsible for handling the sale—or purchase--of the property in question. That responsibility is by law the Company Broker’s. Plus, as more and more agents employ assistants and/or partners, more and more layers of people are coming between the client and the Broker (see also Shocking Truth, next section) . . .

How personal is that!?

The good news for the Morsa’s clients is that because they each are the respective company Owner/Brokers of their companies, all their clients receive true personal service all the time.

The Shocking Truth about “Teams,” “Groups,” and “Associates”

A lot of agents are going to be unhappy about you knowing this, but it’s time to blow the lid off another big real estate myth:

Agents using licensed and/or unlicensed assistants to create “teams,” “groups,” and “associates” has nothing whatsoever to do with delivering better service to their clients and everything to do with making more sales for themselves by working with as many clients at one time as possible . . .

It’s true. But don’t take this the wrong way. This is America. There’s nothing wrong with working hard to earn the best living we can for the time we all spend on our jobs—whatever those jobs might be. The problem is that the agents using “teams” and “groups,” etc are saying that having more people involved with their clients and transactions means more and better service for the clients. What’s actually happening is that these agents have attended various seminars and/or purchased courses, books, and tapes which explain how to pass off as much of the home-buying and selling steps, processes, and procedures as possible to others so they can spend as much time as possible just listing (and sometimes showing) properties. In other words, they’ve decided to actually minimize their contact with their clients and their involvement in the many important details involved in the real estate sales process . . . so they can maximize how many properties they sell . . . thereby maximizing how much money they make. The more clients they chase after in this way, the better it is for them. Not their clients.

The Morsa’s approach is different. They believe two things in this regard: #1-Especially today, there are no details in real estate small enough or unimportant enough that they should be passed off to someone else, and #2-Clients should get what they’re paying for from their realty professional. That means their professional’s full and undivided attention. From start to finish. Beginning to end. Without interference or involvement from others.

Ask yourself this: when you sell or buy real estate, which of the up to 100 or more steps and details of the transaction do you think aren’t important enough to receive the full attention of your agent? What shouldn’t your agent care enough about to take care of themselves when it’s your property at stake? With the average price of a Conejo Valley home now over $550,000, is any detail so small that someone else besides your realty professional should be responsible for it?

Do you really want your agent personally spending as little time as possible with you and your home so they can go off chasing after more and more listings . . . instead of taking the time to do the job you’re already paying them for?

Think of it this way: If and when you go in for important surgery, who do you want performing it—your doctor, who has the knowledge, skills, and experience you want, need and expect . . . or someone else?

Is the Morsa’s fewer homes, no middlemen, no shortcuts, better results approach the best choice for you?

Bottom Line: Teams are great for playing football, baseball, or basketball. . . not for selling real estate.

Quietly. Privately. Confidentially.

As anyone who follows the news knows, our financial and personal privacy is under constant attack these days. Stolen credit cards. Hijacked social security numbers. Identity theft. It seems that as the years go on, it becomes harder and harder for us to keep our most important private information private. What has this got to do with real estate? Surprisingly enough, plenty. Because while it’s rare for credit cards, social security cards, and identity theft problems to develop as a result of buying or selling real estate, other equally important and costly privacy problems are an issue.

When a home is put up for sale, if the proper steps aren’t taken, too much of a seller’s personal information and their situation(s)--including their reason for selling--is often carelessly given out to the wrong people. This can be an especially troublesome problem with large real estate companies with many agents due to…overheard phone and personal conversations . . . important paperwork left out in the open or accessible to others . . . misplaced and misdirected faxes and E-mails . . . office and other group meetings and social events. Frankly, with everyone so “buddy-buddy” in a big-office setting, it’s almost impossible to keep a seller’s reason for selling and other potentially harmful,  hurtful, and detrimental personal information from others . . . information that has cost sellers—and buyers--$1,000’s of dollars and lost sales . . .

By not passing off their work to partners, assistants, coordinators, and such…and not being around 10’s to 100’s of co-workers…and not having to answer to an office manager, company owner or Broker (because they don’t need managers, and they each are their companies’ Owner/Broker)… the Morsa’s clients don’t ever have to worry about such privacy issues and risks. Do you really want 10, 20, 50 .  . . even 100 or more strangers knowing your exact business and situation? Steve, Gavin, and Carl are able to strike the perfect balance between the proper and necessary disclosures to other companies and their agents and clients…while not letting them know what they shouldn’t. Ever.

The respected industry magazine The Real Estate Professional says it best: “Protection is Vital.

Whether you’re selling, buying, exchanging, or leasing out your Conejo Valley-area real estate, your personal, business, and family confidences and privacy are safe and secure with the Morsa’s.

The Morsas' 24x7 Maximum Exposure Sales & Marketing System

Ready to sell your Conejo Valley/Ventura County home? Guess what: Anyone can sell your home for less than it’s worth. But as a seller, you’re entitled to the best price and terms possible. That’s why the Morsa’s have brought together the most effective sales and marketing techniques, tactics, and methods that work best in any kind of real estate market or economy.

It’s a system that gets their clients’ homes sold quickly and for top dollar.

This system specifically targets the two sources of all potential buyers for your home—those looking on their own, and those working with any of our area’s 1000+ other agents. It starts strong and stays strong, until each client’s property has been sold. His 24-Hour-a-day, 7-Days-a-week, 100% complete-exposure-to-the-buyer-pool  system includes the Internet, the Multiple Listing Service, Realtor caravans, high-impact flyers; powerful, guaranteed-until-sold advertising, agent follow-up, professional-to-professional contacts and marketing, regular client reports of progress; lockbox and sign (where appropriate/desired), and more.

Whether Gavin, Steve, or Carl is your Broker, you’ll always know what he’s doing, when he’s doing it, and why. It a maximum-exposure system that actually piggy-backs on and “plugs into” the marketing the other 100+ companies in our area are already doing--getting their agents anxiously working to sell their clients’ properties.

The Morsa’s use this system on every single one of their clients’ homes . . .

All Day. All Night. All the Time. Until Sold.

The Industry Joke That’s No Laughing Matter

Seen all those big-company, full-page “display” ads in the newspapers and magazines?  Impressive, aren’t they? Well, guess what—their main purpose is not to sell real estate, but to impress potential sellers and keep current selling clients happy (by showing them that the company is “doing something” to sell their homes). Surprised to hear this? Don’t be. So is most everyone else when they first find this out. Why is this so? Though it’s rarely true, people generally believe that individual ads (called, appropriately enough, “reader ads”) run in the classified section of newspapers are better deals. The public feels that properties that are advertised in big ads run by big real estate companies are probably priced at top dollar and therefore not a bargain. “Better to search through the small classifieds for my home,” is most of the serious buyers’ approach.

Thanks to formal and informal ad-response tracking, real estate companies have known--and been joking among themselves about—this for at least the last 50 years. In addition, repeated advertising-effectiveness studies done over the years continues to prove that individual classified-section ads get more calls, more often, than when an ad for the same home is part of a large display ad.

It is for these reasons that--though they would do so if it was best for their clients—the Morsa’s don’t squeeze their clients’ homes together in display advertising like the big companies do. Never have. Never will. Their clients prefer being impressed with quicker, higher-priced sales for their homes rather than by reduced-results, can’t-find-my-home ads.

Plus this: Look closely at a full-page realty newspaper ad. Notice that there are 20 . . . 30 . . . sometimes even 50 properties advertised for sale in it. Now, divide the cost of the ad (a couple thousand) by the number of the properties in the ad. You’ll see that—on a home-by-home, client-by-client basis, the big company is actually spending no more money on each of their clients’ homes than the small real estate companies do on each of their clients’ homes. The supposed “larger financial resources” the big companies say they spend on their sellers’ properties?

It’s not happening.

The truth about real estate advertising? Big ads. Small results. Small ads. Big results.

You decide. Bigger ad? Or Bigger Check at closing?

The fact is, no company—of any size—commits and invests more time, effort, and resources to get each of their clients’ homes sold at the absolute best prices and terms possible than the Morsa’s do.

No one.

The 3 Ultimate Advertising, Marketing, & Exposure Tools

Is your home or other real estate is located here in the Conejo Valley (Thousand Oaks, Newbury Park, Westlake Village, Agoura/Agoura Hills, Oak Park)? Are you serious about wanting to sell it? If you are, would you like to be absolutely sure—especially in today’s more challenging market—that every advertising and marketing tool that really matters is being used to insure you receive the best price and terms--as well as the quickest sale--possible?

If so, then know this: While there are today any number of places on the Internet where agents can “post” their clients’ listings, there are actually just three which are actually critical to Conejo Valley home sellers receiving the best results possible:

#1: Established nationwide leader in listings, visitors, and buyers.

#2: Established sole MLS service for our Conejo Valley.

#3: Established Official Conejo Valley Website®

In effect, is also providing; among its considerable collection of useful facts and valuable information; a private, elite Multiple Listing Service (MLS) accessible to the entire world (now over 1,000,000,000—one billion--users) via the Internet…yet which is available only and exclusively to the real estate selling clients of the Morsa’s.

No other realty professional or real estate company, of any size or affiliation, can place your home or other real estate right here on (as seen at Featured Homes & Properties). 

Only Gavin Morsa Realty, Steve Morsa Realty, and Carl Morsa Realty.

So while virtually any area real estate professional can place your home on and, only the Morsa’s can place it on the third critically important, maximized exposure, one and only Official Conejo Valley Website®.

So you decide: Is your Conejo Valley home worth being featured on

Ready to Profit & Benefit from the Morsa's
Unbeatable, Elite Level Service & Results?

So there you have it. You now have the kind of detailed information needed to carefully compare real estate professionals and the companies they work for in order to logically decide who is best suited and qualified to work with you to realize your real estate goals and dreams.

If you're serious and sincere about selling, buying, exchanging, or leasing out Conejo Valley or Ventura County area real estate now or in the next few months or so and would like to talk to the Morsa’s about representing you . . . or you need some more information or have some questions you'd like answered in order to make a decision about who you'd like to work with, you're invited to give any of them a call for a no-cost, no-obligation, no-sales talk, no-pressure phone consultation.

If they’re with clients when you call, the two of you can set up another convenient time to speak. During the consultation, you'll also have the opportunity to have Gavin, Steve, or Carl review your specific real estate situation, needs, and goals (be prepared for some refreshing and surprisingly forthcoming, no-nonsense facts, information and insight the likes of which is rarely heard in the all-too-cozy real estate industry).

If he's out when you call, just leave a message and your phone number on his voice mail, and he'll get back to you as soon as he can; no later than the next day. Their respective numbers (all local “805” area code) are:

Gavin: (805) 402.0228    Steve: (805) 495.5025    Carl: (805) 495.5025

Proven results. No Middlemen: No "teams." No "groups." No "partners." No "associates." No "assistants." No "coordinators.” No part of your business passed off to someone less qualified than the professional you hired. No one to come between you and your Broker. No cookie-cutter, assembly-line real estate. More extensive knowledge and experience. Privacy and confidentiality. Superior qualifications. 24x7 maximum-exposure worldwide home marketing. Local, independent Brokers. Work with just a few clients at a time for true 1-to-1 personal service. Your choice of sensible, affordable commission plans. Master negotiators. Cancel-anytime listing agreements. Smoother transactions. Area, neighborhood, community specialization. No shortcuts. Each with 20+ Years of full-time local experience. 35+ years Conejo Valley residents. Real Brokers--not just salesperson licensees or Brokers who work for other Brokers. No-cost buyer representation. Your home on Each the Company Owner. All friendly and easy to work with . . .

Settle for any less in your real estate professional?

Settle for an average, ordinary, typical agent or company?

Those who work with any of the Morsa's don't.

If you're one of their clients, you won't have to either.

Solicitation of currently listed real estate is never intended.